The streaming service Quibi — short for "quick bites" — calls itself "the first entertainment platform designed specifically for your phone."
Translation: They're doling out their shows in 7-to-10 minute chunks — er, episodes — at a rate of one per day. Quick bites, get it? Perfect for the busy, distracted, on-the-go consumer! Too bad none of us are on-the-going anywhere, these days.
Quibi divides its shows into three categories: "Movies in Chapters" (read: serialized narrative), "Unscripted and Documentaries" (read: episodic nonfiction) and "Daily Essentials."