Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.

Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.

Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.

She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.

Almost nine months after the Parkland shooting, Ed Stack — the CEO of Dick's Sporting Goods — stood up in the audience of a New York Times conference. He got up to talk about restricting gun sales at his stores. He had done it many times before, but this time, he got personal.

"I'm not embarrassed to say I'm viewed as a relatively tough guy," Stack said. "I wouldn't characterize myself as a crier. And that weekend, I watched those kids, and I watched those parents, and I hadn't cried as much since my mother passed away."

Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal.

Those few seconds used to be the holy grail for brands, the moment you would get hooked forever on that Tide detergent or Heinz ketchup — an event referred to as "the first moment of truth." But lately, the moment of truth has moved to the Internet. What's more, ripples from the 2008 recession have changed us as shoppers.

More and more people have started saying: "I'm not a brand person."

The Grinch might as well get in line behind millennials.

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And now a look at the year in big tech in this week's All Tech Considered.

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More than 1 in 10 U.S. workers' work is in retail. That's not counting hundreds of thousands more who sort and pack orders in retail warehouses, answer retail customer service calls, deliver retail packages — or otherwise work for the benefit of the American shopper and the retail companies.

Is your job associated with shopping or warehousing? NPR plans to explore the shifting retail workforce in an upcoming series and we want to hear from you.

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By the time someone clicks "buy" on Amazon, Jenny Freshwater's team has probably expected it.

Freshwater is a software director in Amazon's Supply Chain Optimization Technologies group. Her team forecasts demand for everything sold by Amazon worldwide.

This task, into which NPR got exclusive insight, underlies the entire Amazon retail operation. And it's central to Amazon's wooing of some 100 million people who shell out up to $119 a year for a Prime subscription, which guarantees two-day shipping.

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Since its creation in 1994, Amazon has grown far beyond books. It has become almost synonymous with online shopping, while building a large physical footprint of warehouses and stores, a workforce of more than 600,000 people and a cloud business used extensively by the U.S. government, among others.

Updated at 2:07 p.m. ET on Wednesday

Amazon's HQ2 is getting divided by two.

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Amazon's second headquarters will be split between two locations, according to two people with knowledge of the discussions. The plan would bring up to 50,000 jobs, split between the two cities. The average salary has been promised to pay more than $100,000 annually over the next 10 to 15 years.

Amazon is still in the final stages of negotiations, the sources say, but Crystal City in Arlington, Va., is expected to pick up one-half of the deal, the people told NPR. Crystal City is a suburb of Washington, D.C.

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Sears has filed for bankruptcy. The company, which also owns Kmart, hopes to keep the lights on through the holidays and reorganize. It's a new low for a retailer that shaped the country's shopping culture. NPR's Alina Selyukh has this look back.

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